Fatimah El-Rashid

Person Profile

IDE 2021
Case 05 | Grove

Fatimah El-Rashid is a future-oriented transdisciplinary designer, thinker and maker. She has a broad range of experience in taking a planet-centred/life-centred approach to designing innovations that tackle wicked environmental problems and meet emerging needs for various industries. Her work is inspired by the ways in which we interact with each other, but also with our planet, our objects, and the data we generate.

Fatimah also co-founded shADe - a digital startup helping halt fast fashion by blocking digital marketing from unsustainable brands.

Since stepping foot in the design industry in 2020, Fatimah’s work has won various international awards, been exhibited at the Somerset House, and featured in media outlets.

Selected Achievements:

Fast Company World Changing Ideas Award (2021)

London Design Biennale: Design in an Age of Crisis (2021, Somerset House)

European Space Agency: 8th European Conference on Space Debris (2021)

The Regenerative List 100 Pioneers (2020)

Academic Experience:

MA/MSc Innovation Design Engineering (IDE) - RCA & Imperial College London

MSc Environmental Science - University of Melbourne

BSc Environmental Science & Engineering - University of Melbourne

Professional Experience:

Fatimah has 4 years’ experience as a senior consulting analyst with a track record in designing and delivering programmes for multilateral and bilateral organisations in the fields of urban climate resilience, environmental remediation, forest conservation, smart agriculture and low carbon development.