08 AIDEA: Liberate Your Creativity

Tags
Design
Artificial Intelligence
Human-Computer Interaction

Case Details

Contributors
George Duan
Kukbong Kim
Finn Crockatt
Danyi Shen
Date
IDE 2021
Theme
Future Working
Links
Website
E-mail
Instagram
LinkedIn

AIDEA is an AI-led visual discovery environment.

Its intuitive ideation experience uses collage to help designers discover new and sometimes unexpected ways of looking at form, palette and function in their design projects.AIDEA’s AI personalities provide the user with a unique sequence of components (fragmented images) based on their personal characteristics. The components are produced in a sequence designed to challenge the user, helping them to break through design fixation and creative block. The composite images users create with AIDEA’s personalities are used as inspiration for their projects.AIDEA was developed through an experiment-driven research project on the nature of human/AI relationships.AIDEA is available to use at http://www.aidea.design/

Statement

AIDEA is an AI-led visual discovery environment.

Its intuitive ideation experience uses collage to help designers discover new and sometimes unexpected ways of looking at form, palette and function in their design projects.

AIDEA’s AI personalities provide the user with a unique sequence of components (fragmented images) based on their personal characteristics. The components are produced in a sequence designed to challenge the user, helping them to break through design fixation and creative block. The composite images users create with AIDEA’s personalities are used as inspiration for their projects.

AIDEA was developed through an experiment-driven research project on the nature of human/AI relationships.

AIDEA is available to use at http://www.aidea.design/

How AIDEA works

AIDEA is used during the ideation phase of a design project after initial brainstorming. AIDEA sets the user a task related to their design brief and offers them components to build an output. The components are offered in a sequence that provokes the user to view their brief from new perspectives, allowing them to come up with ideas they could not think of previously. Outputs from collaborations with AIDEA can then be developed through sketching, modeling, and prototyping.

AIDEA’s dictionary of components (fragmented images) is generated from topics such as “plant-life”, “Architecture” and “automobiles”. Each AI personality offers the user a different “sequence” of components, according to their personal characteristics. For example “Minimus” has the futuristic, minimalist and logical characteristics, delivering austere, metallic and futuristic parts, with some components from other worlds such as plantlife.

What design professionals said about AIDEA

We have tested AIDEA with 10 designers working in Product Design, UX, Architecture and Animation. We asked them to use AIDEA to help them to generate ideas for a project they were working on at the time of testing. Our users recognised AIDEA’s potential to help them develop concepts and push their ideas beyond initial fixations. They liked the constraints that AIDEA put on them and the unexpected outcomes they created.