At the beginning of the PLANET journey, users pick an animal avatar and its ecosystem as their sustainability compass and close companion. Users earn PLANET coins by completing real sustainable actions (e.g. skipping 1 beef meal) by posting a picture of them completing the action on the Explore page. Users can spend PLANET coins to redeem vouchers from sustainable brands or to purchase in-game items to personalise and build their avatar’s ecosystem. The more sustainable actions the users complete the healthier their avatar and its ecosystem becomes.